BLC LEADERSHIP

Carly Conrad

Director of Marketing & Communications

Marketing & communications leader, drives brand growth & community engagement, supports student-athlete development, MBA Villanova

Carly currently serves as the Director of Marketing & Communications for Blue Light Capital and BL Next. She oversees internal and external communication strategies to support student-athletes, university partners, corporate partners, and mentors within the BL Next Athletic Alliance. She leads Blue Light’s marketing efforts to drive awareness of the brand and mission and increase engagement within the community. Carly also works as Assistant Director of the Daniel M. DiLella Center for Real Estate at Villanova University. She creates valuable opportunities for Villanova students to acquire skills, knowledge, and experiences in the commercial real estate industry. She is deeply committed to supporting students to ensure they reach their full potential. Carly holds an MBA from Villanova University, with specializations in Marketing, Real Estate, and Finance, as well as a BA in Advertising from Penn State University.​